Knowing what to buy during a bear market is very hard. All the assets decrease, even those considered safe haven like gold. In an increasing rate paradigm, government bonds like the US Treasury fall! Despite this global morosity, there are good opportunities to catch if you remain on guard. In this post, I will present the ETFs I buy during a bear market in a long-term way.

bear market ETF

What is an ETF?

ETF means “Exchange Trading Fund.” An ETF is a financial derivative allowing you to buy a basket of stocks at once. ETFs are regulated products by market authorities like SEC or ESMA. These financial products have been created for long-term investment purposes. You can trade them from any broker.

What should you consider before buying ETFs?

Numerous articles explain how to choose an ETF and what details to consider. Most of the time, these posts are focused on the annual fees or the performance regarding a benchmark.

I do not attach much importance to these details. What matters most is the composition of the ETF. I mean the included stocks and in what proportion. The second property I watch is the geographical exposure of the ETF. I want to know which countries most of ETF’s stocks are implanted.

The prudence rules to respect before buying a bear market

While in a bear or highly volatile market, you should be particularly vigilant about the assets you own or wish to buy from a long-term perspective. When a market crash occurs, unhoped opportunities appear, but tolerating a significant latent loss is psychologically challenging. You should go cautiously on this.

The four following rules could help you to better invest:

  1. The first rule is not to open a too big entry once. It is better to progressively build a position.
  2. The second is to space your entry openings because we never know how many times the market will decrease.
  3. The third will be to choose defensive assets, meaning companies having solid fundamentals.
  4. The fourth rule is to favor low-beta assets, which is often the case with defensive stocks.

For further information, I published the 10 rules for buying the dip safely post in which I provide a complete technical solution.

My three favorite ETFs I buy during a bear market

My three preferred ETFs are the only ones that correspond to the previous prudential rules. It is the “iShares STOXX Europe 600 Personal & Household Goods“, the “iShares MSCI World Consumer Staples“, and the “iShares STOXX Europe 600 Food & Beverage“.

Personal Household Goods

Composition of the ETFs

The composition of an ETF is certainly the first feature you should watch before decision-making. You will find this information on the official site of the ETF provider in the “Holdings” section. The holdings of an ETF make its strength and determine its behavior during troubled periods. I will expose the first ten companies of the Personal & Household, Consumer Staples, and Food & Beverage ETFs.

iShares STOXX Europe 600 Personal & Household Goods

The Fund seeks to track the performance of an index composed of companies from the European Personal and Household Goods sector.

https://www.ishares.com/uk/individual/en/products/251956/ishares-stoxx-europe-600-personal-household-goods-ucits-etf-de-fund

CompaniesProportion
LVMH MOET HENNESSY LOUIS VUITT19,08% 
UNILEVER PLC ORD13,42% 
L OREAL S.A.9,87% 
BRITISH AMERICAN TOBACCO ORD9,76% 
CIE FINANCIERE RICHEMONT AG ZUG ORD6,78% 
RECKITT BNCSR GRP ORD6,35% 
HERMES INTL ORD4,92% 
KERING SA4,31% 
ADIDAS ORD3,94% 
IMPERIAL BRANDS PLC ORD2,17% 

iShares MSCI World Consumer Staples

The iShares MSCI World Consumer Staples Sector UCITS ETF USD (Dist) seeks to track the MSCI World Consumer Staples index, tracking the consumer staples sector of the developed markets worldwide.

https://www.ishares.com/uk/individual/en/products/308902/ishares-msci-world-consumer-staples-sector-ucits-etf

CompaniesProportion
PROCTER & GAMBLE9.04%
NESTLE SA7.50%
COSTCO WHOLESALE CORP6.24%
WALMART INC6.21%
COCA-COLA5.94%
PEPSICO INC5.82%
PHILIP MORRIS INTERNATIONAL INC3.58%
UNILEVER PLC3.03%
LOREAL SA2.62%
MONDELEZ INTERNATIONAL INC CLASS A2.35%

iShares STOXX Europe 600 Food & Beverage

The Fund seeks to track the performance of an index composed of companies from the European Food & Beverage sector.

https://www.ishares.com/uk/individual/en/products/251944/ishares-stoxx-europe-600-food-beverage-ucits-etf-de-fund

CompagniesProportion
NESTLE SA ORD29,82% 
DIAGEO ORD15,78% 
ANHEUSER-BUSCH INBEV SA/NV ORD8,84% 
PERNOD-RICARD ORD7,23% 
GROUPE DANONE ORD6,74% 
KONINKLIJKE DSM ORD5,04% 
HEINEKEN ORD4,04% 
KERRY GROUP ORD2,97% 
LINDT SPRUENGLI ORD2,24% 
MOWI ASA ORD2,21% 

Geographical exposure

Here are the geographical exposures of the « iShares STOXX Europe 600 Personal & Household Goods » and the « iShares STOXX Europe 600 Food & Beverage » ETFs:

iShares STOXX Europe 600 Personal & Household Goods

CountriesProportion
France39,45% 
Grande-Bretagne36,40% 
Suisse7,61% 
Allemagne7,56% 

iShares MSCI World Consumer Staples

CountriesProportion
United States59.79% 
United Kingdom10.67% 
Switzerland8.60% 
Japan5.24% 
France4.78%

iShares STOXX Europe 600 Food & Beverage

CountriesProportion
Suisse34,18% 
Grande-Bretagne18,30% 
France14,72% 
Pays-Bas11,01% 

A low five-year beta

Here is the beta of these ETFs compared to the S&P 500 index. The following betas are calculated on the last five years:

ETFBeta 5Y
iShares STOXX Europe 600 Personal & Household Goods0,9
iShares MSCI World Consumer Staples0.74
iShares STOXX Europe 600 Food & Beverage0,7

Summary

I consider these three ETFs to be the most adapted to build a long-term portfolio during a bear market. Most stocks that make up the “Personal & Household Goods”, “MSCI World Consumer Staples”, and the “Food & Beverage” are defensive values. They always survived the stock-market storms. The geographical exposure is distributed between the United States and the wealthiest European countries, which enhances security. The 5Y-beta is lower than one, which reduces the risk. However, it would help if you always stayed prudent during a bear market. It would be best if you did not open a too big position. Nobody knows how much time a bear market will decrease.

Building a profitable long-term portfolio

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Mentioned assets:
https://artificall.com/ai/XETRA/EXH7.XETRA.php
https://artificall.com/ai/XETRA/EXH3.XETRA.php

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