In today’s rapidly evolving tech landscape, ServiceTitan, Inc. (TTAN) and Asana, Inc. (ASAN) emerge as key players within the Software – Application sector. Both companies cater to the growing demand for innovative solutions in service management and work orchestration, respectively. With overlapping market interests and distinct innovation strategies, they present intriguing investment opportunities. Join me as we explore which of these two companies holds more promise for savvy investors looking to enhance their portfolios.
Table of contents
Company Overview
ServiceTitan, Inc. Overview
ServiceTitan, Inc. is a leading provider of software solutions tailored for the field service industry. Founded in 2008 and headquartered in Glendale, California, the company focuses on streamlining the operations of businesses that install, maintain, and service residential and commercial infrastructures. With a strong commitment to enhancing operational efficiency, ServiceTitan empowers its clients with tools that facilitate scheduling, billing, and customer relationship management. As of now, the company boasts a market capitalization of approximately $10.09B and is recognized for its innovative approach within the software application sector.
Asana, Inc. Overview
Asana, Inc. operates a comprehensive work management platform designed to enhance team collaboration and productivity. Established in 2008 and based in San Francisco, California, Asana provides a versatile solution for individuals and organizations to manage tasks, track projects, and align on strategic goals. The company serves a diverse clientele across various sectors, including technology, healthcare, and finance. With a market capitalization of around $3.4B, Asana’s platform is instrumental in helping teams execute initiatives efficiently and effectively.
Key similarities and differences
Both ServiceTitan and Asana operate within the software application industry, focusing on enhancing productivity for their respective clients. However, while ServiceTitan specializes in field service management, Asana provides a broader work management solution applicable to various organizational needs. This distinction highlights their unique market positions and target audiences.
Income Statement Comparison
The following table compares the most recent income statements of ServiceTitan, Inc. and Asana, Inc., providing insights into their financial performance.
| Metric | ServiceTitan, Inc. | Asana, Inc. |
|---|---|---|
| Market Cap | 10.09B | 3.40B |
| Revenue | 772M | 724M |
| EBITDA | -141M | -230M |
| EBIT | -221M | -247M |
| Net Income | -239M | -256M |
| EPS | -8.53 | -1.11 |
| Fiscal Year | 2025 | 2025 |
Interpretation of Income Statement
In 2025, ServiceTitan reported a revenue increase to 772M, up from 614M in 2024, indicating a strong growth trajectory. Conversely, Asana’s revenue rose to 724M, reflecting a slower growth rate compared to its previous year. Both companies remain unprofitable with negative net incomes, but ServiceTitan’s larger losses highlight significant operational challenges. Despite these losses, ServiceTitan experienced a notable revenue increase, while Asana’s margin pressures suggest a need for improved cost management strategies. Overall, both firms must focus on profitability to enhance shareholder value.
Financial Ratios Comparison
The following table presents a comparative overview of key financial ratios for ServiceTitan, Inc. (TTAN) and Asana, Inc. (ASAN) for the fiscal year 2025.
| Metric | ServiceTitan, Inc. (TTAN) | Asana, Inc. (ASAN) |
|---|---|---|
| ROE | -16.44% | -112.31% |
| ROIC | -14.25% | -54.04% |
| P/E | -18.12 | -19.16 |
| P/B | 2.98 | 21.52 |
| Current Ratio | 3.74 | 1.44 |
| Quick Ratio | 3.74 | 1.44 |
| D/E | 0.11 | 1.18 |
| Debt-to-Assets | 9.35% | 30.11% |
| Interest Coverage | -14.82 | -72.42 |
| Asset Turnover | 0.44 | 0.81 |
| Fixed Asset Turnover | 9.57 | 2.76 |
| Payout Ratio | 0% | 0% |
| Dividend Yield | 0% | 0% |
Interpretation of Financial Ratios
Both companies show negative returns on equity (ROE) and returns on invested capital (ROIC), indicating operational challenges. ServiceTitan has a stronger current and quick ratio, suggesting better liquidity. However, Asana exhibits a higher asset turnover, reflecting more efficient use of assets. The high debt levels in Asana raise concerns about financial leverage and risk. Investors should weigh these factors carefully, especially regarding the companies’ long-term sustainability and growth prospects.
Dividend and Shareholder Returns
ServiceTitan, Inc. (TTAN) and Asana, Inc. (ASAN) do not pay dividends, reflecting a focus on reinvestment and growth strategies at this stage in their development. Both companies are currently in high-growth phases, prioritizing research and development over shareholder payouts. However, they engage in share buyback programs as a means to enhance shareholder value. Their approach, while potentially risky due to negative net incomes, can align with long-term value creation if managed prudently.
Strategic Positioning
In the competitive landscape of software applications, ServiceTitan (TTAN) holds a significant market share focused on field service management, driven by its innovative technology for home and commercial services. Asana (ASAN), known for its work management platform, faces competitive pressure from various productivity tools but maintains a strong user base across diverse industries. Both companies must navigate technological disruptions and evolving market demands to sustain their positions.
Stock Comparison
In analyzing the stock price movements of ServiceTitan, Inc. (TTAN) and Asana, Inc. (ASAN) over the past year, we can observe key dynamics that define their trading patterns and overall market sentiment.
Trend Analysis
For ServiceTitan, Inc. (TTAN), the overall price change over the past year indicates a bullish trend with a percentage increase of 7.99%. Despite this positive movement, the trend shows signs of deceleration. The stock reached a notable high of 129.26 and a low of 85.07 during this period, with a standard deviation of 10.2, suggesting a moderate level of volatility.
In the recent trend analysis from September 21, 2025, to December 7, 2025, TTAN experienced a slight decline of 6.48%. The standard deviation during this period was 8.18, indicating some volatility, with the trend slope at -1.31.
For Asana, Inc. (ASAN), the overall trend is decidedly bearish, with a price change of -22.9% over the past year. This trend also exhibits deceleration, accompanied by a standard deviation of 2.93, reflecting lower volatility. ASAN’s price fluctuated between a high of 24.15 and a low of 11.53.
In the recent analysis covering the same period as TTAN, ASAN saw a minimal increase of 0.88%, with a standard deviation of 0.69, which suggests a relatively stable trading environment, despite the overall bearish sentiment. The trend slope was recorded at -0.09.
In summary, TTAN shows a bullish long-term outlook with recent fluctuations, while ASAN continues to struggle with a bearish trend despite slight recent recovery.
Analyst Opinions
Recent analyst recommendations for ServiceTitan, Inc. (TTAN) indicate a cautious stance with a rating of C+. Analysts highlight concerns about its low return on equity and return on assets, despite a relatively strong debt-to-equity ratio. Conversely, Asana, Inc. (ASAN) faces a more negative outlook with a D+ rating, primarily due to weak performance across key financial metrics. The consensus for TTAN leans towards a hold, while ASAN suggests a sell for the current year.
Stock Grades
In the ever-evolving landscape of the stock market, it’s essential to keep an eye on analyst ratings to inform our investment decisions. Here are the latest stock grades for ServiceTitan, Inc. and Asana, Inc.
ServiceTitan, Inc. Grades
| Grading Company | Action | New Grade | Date |
|---|---|---|---|
| Piper Sandler | Maintain | Overweight | 2025-12-05 |
| Morgan Stanley | Maintain | Equal Weight | 2025-12-05 |
| TD Cowen | Maintain | Buy | 2025-12-05 |
| BMO Capital | Maintain | Outperform | 2025-12-05 |
| BMO Capital | Maintain | Outperform | 2025-11-20 |
| Piper Sandler | Maintain | Overweight | 2025-09-19 |
| Canaccord Genuity | Maintain | Buy | 2025-09-19 |
| Wells Fargo | Maintain | Overweight | 2025-09-19 |
| Stifel | Maintain | Buy | 2025-09-19 |
| Citigroup | Maintain | Neutral | 2025-09-09 |
Asana, Inc. Grades
| Grading Company | Action | New Grade | Date |
|---|---|---|---|
| DA Davidson | Maintain | Neutral | 2025-12-04 |
| Citigroup | Maintain | Neutral | 2025-12-03 |
| UBS | Maintain | Neutral | 2025-12-03 |
| RBC Capital | Maintain | Underperform | 2025-12-03 |
| Morgan Stanley | Maintain | Underweight | 2025-09-04 |
| Piper Sandler | Maintain | Overweight | 2025-09-04 |
| Baird | Maintain | Neutral | 2025-09-04 |
| JMP Securities | Maintain | Market Outperform | 2025-06-04 |
| Scotiabank | Maintain | Sector Perform | 2025-06-04 |
| Morgan Stanley | Maintain | Underweight | 2025-06-04 |
Overall, the stock grades for both ServiceTitan and Asana show a consistent pattern of maintenance across various grading companies, indicating a stable outlook but differing levels of confidence in performance. ServiceTitan boasts a mix of “Buy” and “Outperform” ratings, while Asana’s grades trend more towards “Neutral” and “Underperform,” suggesting caution for potential investors.
Target Prices
Based on reliable analyst data, here are the target prices for ServiceTitan, Inc. (TTAN) and Asana, Inc. (ASAN).
| Company | Target High | Target Low | Consensus |
|---|---|---|---|
| ServiceTitan, Inc. | 145 | 125 | 135.63 |
| Asana, Inc. | 16 | 14 | 15 |
For ServiceTitan, analysts expect a consensus target price of 135.63, which is significantly above the current price of 108.61, suggesting a potential upside. In contrast, Asana’s consensus of 15 is closely aligned with its current price of 14.34, indicating limited growth potential in the near term.
Strengths and Weaknesses
The following table outlines the strengths and weaknesses of ServiceTitan, Inc. (TTAN) and Asana, Inc. (ASAN) based on their most recent financial data.
| Criterion | ServiceTitan, Inc. (TTAN) | Asana, Inc. (ASAN) |
|---|---|---|
| Diversification | Limited offerings | Broad application portfolio |
| Profitability | Negative margins | Negative margins |
| Innovation | High R&D focus | High R&D focus |
| Global presence | Primarily US-based | International reach |
| Market Share | Growing in niche markets | Competitive but fragmented |
| Debt level | Low debt-to-equity (0.11) | Higher debt-to-equity (1.18) |
Key takeaways include ServiceTitan’s strong focus on innovation and lower debt levels, whereas Asana has a wider global presence and a broader range of applications but struggles with profitability. Both companies face challenges in achieving sustainable profit margins.
Risk Analysis
In the following table, I outline the key risks associated with ServiceTitan, Inc. (TTAN) and Asana, Inc. (ASAN).
| Metric | ServiceTitan, Inc. | Asana, Inc. |
|---|---|---|
| Market Risk | Moderate | High |
| Regulatory Risk | Low | Moderate |
| Operational Risk | High | High |
| Environmental Risk | Low | Moderate |
| Geopolitical Risk | Low | Moderate |
Both companies face notable operational risks, particularly in their respective software applications. Recent performance issues and regulatory scrutiny in the tech sector can significantly impact their growth trajectories.
Which one to choose?
In comparing ServiceTitan, Inc. (TTAN) and Asana, Inc. (ASAN), I find that TTAN shows a more favorable financial position despite having negative profit margins across the board. Its gross profit margin stands at 64.9% compared to ASAN’s 89.3%, but TTAN’s lower overall debt levels (debt-to-equity ratio of 0.11) suggest better financial stability. TTAN has a market cap of approximately 4.33B, while ASAN trails slightly at around 4.89B, reflecting a bullish trend in its stock price recently. Analysts rate TTAN a C+ versus ASAN’s D+, indicating a stronger outlook for ServiceTitan.
Investors focused on stability and risk management may prefer TTAN, while those seeking higher growth potential could consider ASAN. However, both companies face risks related to competition and market dependency.
Disclaimer: This article is not financial advice. Each investor is responsible for their own investment decisions.
Go further
I encourage you to read the complete analyses of ServiceTitan, Inc. and Asana, Inc. to enhance your investment decisions:
