Investors seeking stability and growth in the utility sector often compare The Southern Company and PPL Corporation, two key players in regulated electric services. Both firms operate extensive electricity and natural gas networks, yet differ in scale and regional focus. Their shared commitment to innovation and renewable energy makes this comparison essential. Join me as we analyze these companies to identify which presents the most promising opportunity for your investment portfolio.

The Southern vs PPL: Company Comparison
Table of contents

Companies Overview

I will begin the comparison between The Southern Company and PPL Corporation by providing an overview of these two companies and their main differences.

The Southern Company Overview

The Southern Company is a leading utility firm engaged in the generation, transmission, and distribution of electricity and natural gas. With a diversified asset base including renewable and conventional energy sources, it serves approximately 8.7M customers across several US states. Its operations also extend to digital wireless communications and fiber optics, positioning it as a broad-based energy and infrastructure provider headquartered in Atlanta.

PPL Corporation Overview

PPL Corporation is a utility holding company focused on delivering electricity and natural gas in the US and UK markets. It operates primarily in Kentucky, Pennsylvania, and parts of Virginia, serving over 2.6M customers. PPL generates electricity from coal, gas, hydro, and solar sources, and provides wholesale electricity sales. Founded in 1920, it is headquartered in Allentown, Pennsylvania, with a concentrated regional presence.

Key similarities and differences

Both companies operate in the regulated electric industry and provide electricity and natural gas services, with diversified energy generation including renewables. Southern Company is significantly larger, with nearly 29K employees and a broader geographic and operational scope, including fiber optics. PPL is more regionally focused with about 6.6K employees, serving fewer customers but extending operations internationally to the UK. Their business models overlap in regulated utilities but differ in scale and diversification.

Income Statement Comparison

This table presents a side-by-side comparison of The Southern Company and PPL Corporation’s key income statement metrics for their most recent fiscal year, 2024.

income comparison
MetricThe Southern Company (SO)PPL Corporation (PPL)
Market Cap95.7B25.6B
Revenue26.7B8.46B
EBITDA13.2B3.21B
EBIT7.97B1.85B
Net Income4.40B886M
EPS4.021.20
Fiscal Year20242024

Income Statement Interpretations

The Southern Company

The Southern Company showed consistent revenue growth from 2020 to 2024, with a 31.16% increase overall and a 5.83% rise in the last year. Net income grew favorably by 40.43% over the period, with a 4.6% net margin increase in the latest year. Gross and EBIT margins improved, reflecting efficient cost management despite slightly higher operating expenses relative to revenue.

PPL Corporation

PPL Corporation experienced a 54.59% revenue increase over 2020-2024 but only a 1.8% growth in the last year, signaling a slowdown. Net income and margins declined significantly over the full period, with a net income drop of 39.55% and a 60.9% net margin contraction. However, recent EBIT and net margin growth showed a favorable rebound in 2024, alongside improved earnings per share.

Which one has the stronger fundamentals?

The Southern Company exhibits stronger fundamentals with favorable growth in revenue, net income, and margins sustained across multiple years. Its higher gross and EBIT margins and consistent EPS growth provide stability. PPL’s recent improvements are positive but offset by its overall declining net income and margins, indicating more volatility and risk over the longer term.

Financial Ratios Comparison

The table below presents a side-by-side comparison of key financial ratios for The Southern Company (SO) and PPL Corporation (PPL) based on the most recent fiscal year 2024 data.

RatiosThe Southern Company (SO)PPL Corporation (PPL)
ROE13.25%6.31%
ROIC4.25%3.59%
P/E20.526.97
P/B2.721.70
Current Ratio0.670.86
Quick Ratio0.460.71
D/E (Debt-to-Equity)2.001.19
Debt-to-Assets45.7%40.9%
Interest Coverage2.582.36
Asset Turnover0.180.21
Fixed Asset Turnover0.250.26
Payout Ratio67.1%84.1%
Dividend Yield3.27%3.12%

Interpretation of the Ratios

The Southern Company

The Southern Company shows a mix of favorable and unfavorable ratios. Its net margin of 16.47% and dividend yield at 3.27% are positive signs, but the low current and quick ratios (0.67 and 0.46) indicate liquidity concerns. Return on invested capital at 4.25% is weak, and debt levels are high with a debt-to-equity ratio of 2.0. The company maintains consistent dividends with a solid payout, backed by relatively stable free cash flow, though risks include high leverage.

PPL Corporation

PPL Corporation has a favorable net margin of 10.49% and a dividend yield of 3.12%, but its return on equity is low at 6.31%, and return on invested capital is also weak at 3.59%. Liquidity ratios remain below 1, with a current ratio of 0.86 and quick ratio of 0.71, reflecting potential short-term funding challenges. The debt-to-equity ratio of 1.19 is lower than its peer’s but still flagged as unfavorable. Dividend payments appear supported but carry risks due to weaker profitability metrics.

Which one has the best ratios?

Comparing both, The Southern Company and PPL Corporation share similar favorable dividend yields and net margins. However, The Southern Company has a slightly better return on equity and a lower weighted average cost of capital, while PPL faces more unfavorable ratios, especially in profitability and valuation multiples. Overall, The Southern Company’s ratios appear marginally stronger, though both face notable liquidity and leverage challenges.

Strategic Positioning

This section compares the strategic positioning of The Southern Company and PPL Corporation, focusing on market position, key segments, and exposure to technological disruption:

The Southern Company

  • Large market cap of 96B USD with low beta, facing regulated electric competition.
  • Diverse segments including gas distribution, pipeline investments, wholesale gas, and multiple power generation assets.
  • Owns and operates various renewable and traditional energy assets, including hydro, solar, wind, nuclear, and battery storage.

PPL Corporation

  • Smaller market cap of 26B USD with moderate beta, operating in regulated utilities.
  • Concentrated primarily in regulated electric and gas segments across Kentucky, Pennsylvania, and Rhode Island.
  • Generates electricity mainly from coal, gas, hydro, and solar, with regulated focus in US and UK markets.

The Southern Company vs PPL Corporation Positioning

The Southern Company pursues a diversified business model spanning electricity generation, gas distribution, and renewable assets, offering broad exposure but complexity. PPL maintains a more concentrated approach focused on regulated electric and gas markets, providing regional specialization but less segment diversity.

Which has the best competitive advantage?

Both companies are slightly unfavorable in MOAT evaluation, shedding value despite growing ROIC trends. Southern Company’s larger scale and asset diversity contrast with PPL’s regional regulatory focus, but neither currently demonstrates a strong sustainable competitive advantage.

Stock Comparison

The stock prices of The Southern Company (SO) and PPL Corporation (PPL) have exhibited strong bullish trends over the past year, with both showing notable gains but recent deceleration and short-term declines in price levels.

stock price comparison

Trend Analysis

The Southern Company’s stock rose by 30.88% over the past 12 months, indicating a bullish trend with decelerating momentum. The highest price reached 98.29, and recent weeks show a short-term bearish correction of -9.25%.

PPL Corporation’s stock increased by 29.84% over the past year, also demonstrating a bullish but decelerating trend. Its highest price was 37.44, with a recent modest decline of -7.39%, reflecting a mild short-term pullback.

Comparing both stocks, The Southern Company delivered a slightly higher market performance over the year. Both stocks faced recent downward corrections, but SO showed a more pronounced short-term decrease than PPL.

Target Prices

Here is the current target price consensus from verified analysts for The Southern Company and PPL Corporation.

CompanyTarget HighTarget LowConsensus
The Southern Company1037693.1
PPL Corporation453641.29

Analysts expect moderate upside for both utilities, with Southern Company’s consensus target about 7% above its current price of $87.01, while PPL’s target suggests roughly 19% potential upside from $34.59.

Analyst Opinions Comparison

This section compares analysts’ ratings and grades for The Southern Company and PPL Corporation:

Rating Comparison

The Southern Company Rating

  • Rating: B-, considered very favorable by analysts.
  • Discounted Cash Flow Score: Moderate at 3.
  • ROE Score: Favorable at 4, showing strong profit efficiency.
  • ROA Score: Moderate at 3, indicating average asset use.
  • Debt To Equity Score: Very unfavorable at 1, indicating high financial risk.
  • Overall Score: Moderate at 3.

PPL Corporation Rating

  • Rating: C+, also considered very favorable.
  • Discounted Cash Flow Score: Very unfavorable at 1.
  • ROE Score: Moderate at 3, showing average profit efficiency.
  • ROA Score: Moderate at 3, indicating average asset use.
  • Debt To Equity Score: Moderate at 2, indicating moderate financial risk.
  • Overall Score: Moderate at 2.

Which one is the best rated?

Based strictly on the provided data, The Southern Company holds a higher rating (B-) with stronger scores in ROE and discounted cash flow, despite a weaker debt to equity score. PPL Corporation has a lower overall rating (C+) and weaker DCF score but a better debt to equity rating.

Scores Comparison

The following table compares the Altman Z-Score and Piotroski Score for The Southern Company and PPL Corporation:

SO Scores

  • Altman Z-Score: 0.98, indicating financial distress zone.
  • Piotroski Score: 6, reflecting average financial strength.

PPL Scores

  • Altman Z-Score: 0.97, indicating financial distress zone.
  • Piotroski Score: 6, reflecting average financial strength.

Which company has the best scores?

Both SO and PPL have similar scores, with Altman Z-Scores in the distress zone and identical Piotroski Scores of 6, indicating average financial strength for both companies.

Grades Comparison

The following is a comparison of the recent grades assigned to The Southern Company and PPL Corporation by reputable financial institutions:

The Southern Company Grades

This table summarizes recent grades and actions from major grading firms for The Southern Company:

Grading CompanyActionNew GradeDate
UBSMaintainNeutral2025-12-17
JP MorganMaintainNeutral2025-12-15
JefferiesMaintainNeutral2025-12-15
RBC CapitalMaintainSector Perform2025-12-12
KeybancMaintainUnderweight2025-12-12
MizuhoMaintainNeutral2025-12-11
BarclaysMaintainEqual Weight2025-11-20
JefferiesDowngradeNeutral2025-11-05
Ladenburg ThalmannDowngradeNeutral2025-10-17
KeybancMaintainUnderweight2025-10-15

Overall, grades for The Southern Company mainly indicate a neutral to cautious stance, with multiple firms maintaining or downgrading to neutral or underweight ratings.

PPL Corporation Grades

This table displays the latest grades and recommendations for PPL Corporation from established grading companies:

Grading CompanyActionNew GradeDate
UBSMaintainNeutral2025-12-17
Wells FargoMaintainOverweight2025-12-12
JP MorganMaintainOverweight2025-12-11
BMO CapitalMaintainOutperform2025-10-21
B of A SecuritiesMaintainBuy2025-10-16
BarclaysMaintainEqual Weight2025-10-14
UBSMaintainNeutral2025-10-10
Morgan StanleyMaintainOverweight2025-09-25
BarclaysMaintainEqual Weight2025-07-01
Morgan StanleyMaintainOverweight2025-06-18

PPL Corporation shows a stronger positive bias, with several firms maintaining overweight, outperform, or buy ratings consistently over recent months.

Which company has the best grades?

PPL Corporation has received generally more favorable grades than The Southern Company, with multiple overweight and buy ratings versus The Southern Company’s predominantly neutral to underweight grades. This suggests a more optimistic outlook from analysts for PPL, potentially reflecting better growth or risk-return prospects for investors.

Strengths and Weaknesses

Below is a comparison of key strengths and weaknesses of The Southern Company (SO) and PPL Corporation (PPL) based on their recent financial and operational data.

CriterionThe Southern Company (SO)PPL Corporation (PPL)
DiversificationStrong diversification in gas and electric utilities with Southern Company Gas and Electric Utilities segments generating significant revenueModerate diversification mainly across regional regulated utilities in Kentucky, Pennsylvania, and Rhode Island
ProfitabilityNet margin favorable at 16.47%, but ROIC (4.25%) below WACC (4.96%), indicating slight value destructionLower net margin at 10.49%, ROIC (3.59%) also below WACC (5.5%), showing more pronounced value destruction
InnovationLimited explicit innovation focus; traditional utility business with stable but slow growthSimilar to SO, operates mainly in regulated utilities with limited innovation drivers
Global presencePrimarily US-focused with strong regional presence, limited international exposureMainly regional US operations, with historical UK exposure now reduced
Market ShareLarge market share in southeastern US utilities, with multiple segments contributing to scaleSmaller scale with regional concentration, less market share compared to SO

Key takeaways: Both companies face challenges in creating value as their ROICs remain below their costs of capital, although improving trends suggest growing profitability. Southern Company benefits from broader diversification and stronger margins, while PPL’s regional focus results in somewhat less favorable financial metrics. Investors should weigh growth potential against current value destruction risks.

Risk Analysis

The table below summarizes key risks for The Southern Company (SO) and PPL Corporation (PPL) based on the latest available data from 2024.

MetricThe Southern Company (SO)PPL Corporation (PPL)
Market RiskLow beta (0.447) indicates less volatilityModerate beta (0.716) suggests medium volatility
Debt levelHigh debt-to-equity ratio (2.0) and 45.65% debt-to-assets; unfavorable leverageModerate debt-to-equity (1.19) and 40.92% debt-to-assets; still risky
Regulatory RiskSignificant due to regulated utilities sector and multi-state operationsSimilar regulatory exposure in US and UK markets
Operational RiskComplex operations with diverse generation assets and large pipeline networkRegional operations with coal, gas, hydro, and solar; less diversified
Environmental RiskExposure from fossil fuel and nuclear plants; increasing renewable investmentsCoal and gas generation pose transition risks; ongoing renewable integration
Geopolitical RiskMostly US-focused, limited international exposureSome UK exposure adds moderate geopolitical risk

In synthesis, both companies face significant debt-related risks, with Southern Company’s higher leverage posing a greater financial strain. Regulatory and environmental risks remain impactful due to their utility operations and fossil fuel assets. Market risk is lower for SO due to its stability, while PPL shows moderate volatility. Both are in financial distress zones per Altman Z-scores (below 1.8), requiring cautious risk management.

Which Stock to Choose?

The Southern Company (SO) shows a favorable income statement with strong revenue and net income growth over 2020-2024. Its financial ratios are slightly unfavorable overall, with a moderate return on equity of 13.25% and high debt levels. The company carries a very favorable B- rating, despite some weaknesses in liquidity and asset turnover.

PPL Corporation (PPL) also presents a favorable income statement but with mixed growth trends, including a notable decline in net income and margins over the period. Its financial ratios are unfavorable overall, with lower profitability metrics and moderate debt. The company holds a very favorable C+ rating but with a less robust discounted cash flow score compared to SO.

For investors, SO might appear more suitable for those prioritizing growth and profitability given its solid income performance and higher rating. Conversely, PPL could be interpreted as more appropriate for investors focused on income stability or value, despite its lower profitability and higher risks. Both companies show growing ROIC trends but remain slightly unfavorable in value creation terms.

Disclaimer: Investment carries a risk of loss of initial capital. The past performance is not a reliable indicator of future results. Be sure to understand risks before making an investment decision.

Go Further

I encourage you to read the complete analyses of The Southern Company and PPL Corporation to enhance your investment decisions: