In today’s dynamic technology landscape, Strategy Inc (MSTR) and Atlassian Corporation (TEAM) stand out as influential players in the software application industry. Both companies innovate by blending cutting-edge software solutions with unique market strategies—Strategy Inc with its AI-driven analytics and bitcoin treasury focus, and Atlassian with its comprehensive collaboration and project management tools. This article will explore their strengths and risks to determine which company offers the most compelling opportunity for investors.

Strategy vs Atlassian: Company Comparison
Table of contents

Companies Overview

I will begin the comparison between Strategy Inc and Atlassian Corporation by providing an overview of these two companies and their main differences.

Strategy Inc Overview

Strategy Inc, formerly known as MicroStrategy Incorporated until August 2025, operates as a bitcoin treasury company and provider of AI-powered enterprise analytics software. Headquartered in Tysons Corner, Virginia, it offers investors various securities tied to Bitcoin and software solutions like Strategy One and Strategy Mosaic. The company was incorporated in 1989 and is positioned in the technology sector with a focus on software applications.

Atlassian Corporation Overview

Atlassian Corporation, founded in 2002 and based in Sydney, Australia, designs and maintains a broad portfolio of software products for project management, collaboration, and software development. Its offerings include Jira, Trello, Confluence, and Bitbucket, targeting both technical and business teams. The company emphasizes enterprise agility and security, serving diverse service teams globally within the technology sector.

Key similarities and differences

Both companies operate in the software application industry and serve enterprise clients worldwide, but their core focuses differ. Strategy Inc centers on bitcoin-related financial products and AI analytics software, while Atlassian specializes in collaborative project management and developer tools. Strategy Inc is U.S.-based with a smaller employee base of 1.5K, whereas Atlassian is Australian with over 12K employees, reflecting differing scales and product scopes.

Income Statement Comparison

The table below compares the most recent fiscal year income statement metrics for Strategy Inc and Atlassian Corporation, providing a clear snapshot of their financial performance.

income comparison
MetricStrategy Inc (MSTR)Atlassian Corporation (TEAM)
Market Cap50.3B31.1B
Revenue463M5.22B
EBITDA-1.85B24.0M
EBIT-1.87B-68.3M
Net Income-1.17B-257M
EPS-6.06-0.98
Fiscal Year20242025

Income Statement Interpretations

Strategy Inc

Strategy Inc’s revenue slightly declined by 6.61% over the last year, continuing a minor overall downward trend from 2020 to 2024. Net income showed significant volatility, culminating in a substantial loss of -1.17B in 2024, sharply reversing a positive 429M in 2023. Gross margin remained strong at 72.06%, but EBIT and net margins deteriorated significantly, reflecting unfavorable profitability and escalating interest expenses.

Atlassian Corporation

Atlassian Corporation exhibited robust revenue growth of 19.66% in the latest year, continuing a strong upward trajectory since 2021. Despite this, net income remained negative at -257M in 2025, though net margin improved by 28.62%. The gross margin was high at 82.84%, and interest expenses were favorably low at 0.59%, while EBIT margin stayed slightly negative, indicating ongoing investment in growth and operational scaling.

Which one has the stronger fundamentals?

Atlassian Corporation presents stronger fundamentals with sustained revenue growth of 149.64% over the period and positive trends in net income, net margin, and EPS growth. Strategy Inc, however, faces unfavorable trends with declining revenues, steep net losses, and worsening margins. Atlassian’s healthier profitability metrics and controlled interest expenses contrast with Strategy Inc’s significant operating and net losses.

Financial Ratios Comparison

Below is a comparison of key financial ratios for Strategy Inc (MSTR) and Atlassian Corporation (TEAM) based on the most recent fiscal data available.

RatiosStrategy Inc (MSTR) 2024Atlassian Corporation (TEAM) 2025 H1
ROE-6.40%-19.08%
ROIC-4.38%-4.48%
P/E-47.80-207.13
P/B3.0639.51
Current Ratio0.711.22
Quick Ratio0.711.22
D/E (Debt-to-Equity)0.400.92
Debt-to-Assets28.09%20.51%
Interest Coverage-29.92-4.27
Asset Turnover0.020.86
Fixed Asset Turnover5.7319.02
Payout Ratio00
Dividend Yield00

Interpretation of the Ratios

Strategy Inc

Strategy Inc exhibits mostly unfavorable ratios, with weak profitability indicators such as a net margin of -251.73% and a negative return on equity of -6.4%. Liquidity ratios are below 1, signaling potential short-term financial stress. The company does not pay dividends, likely due to negative net income, and appears focused on reinvestment or strategic priorities rather than shareholder payouts.

Atlassian Corporation

Atlassian shows a mixed ratio profile with some favorable metrics like a reasonable weighted average cost of capital (7.85%) and strong fixed asset turnover (19.02). However, profitability remains challenged, with negative net margin (-4.92%) and return on equity (-19.08%). No dividends are paid, reflecting reinvestment into growth and product development rather than shareholder distributions.

Which one has the best ratios?

Between the two, Atlassian Corporation presents a slightly more balanced ratio profile, with a higher proportion of favorable and neutral metrics compared to Strategy Inc’s predominantly unfavorable ratios. Both companies face profitability concerns, but Atlassian’s liquidity and efficiency ratios offer a somewhat stronger financial footing.

Strategic Positioning

This section compares the strategic positioning of Strategy Inc and Atlassian Corporation, including market position, key segments, and exposure to technological disruption:

Strategy Inc

  • Market position and competitive pressure
  • Key segments and business drivers
  • Exposure to technological disruption

Atlassian Corporation

  • Operates as bitcoin treasury and enterprise analytics software provider
  • Revenue from License, Maintenance, Subscription, and Technology Services
  • Offers AI-powered analytics and bitcoin-related securities

Strategy Inc vs Atlassian Corporation Positioning

Strategy Inc combines cryptocurrency exposure with AI analytics, reflecting a concentrated but innovative strategy. Atlassian offers a broad software portfolio supporting collaboration and project management, representing a diversified approach with multiple business drivers.

Which has the best competitive advantage?

Both companies exhibit very unfavorable MOAT evaluations with declining ROIC below WACC, indicating value destruction. Neither currently demonstrates a sustainable competitive advantage based on efficient capital use and profitability trends.

Stock Comparison

The stock price movements over the past year reveal a significant bullish surge for Strategy Inc, contrasted by a pronounced bearish trend for Atlassian Corporation, with both exhibiting deceleration in momentum during recent months.

stock price comparison

Trend Analysis

Strategy Inc’s stock showed a strong bullish trend over the past 12 months, with a 152.71% price increase and high volatility (std deviation 103.09), but the trend decelerated recently with a -35.55% drop. Atlassian Corporation experienced a bearish trend over the same period, losing 42.01% in value with moderate volatility (std deviation 41.22), also showing deceleration and a recent decline of -30.03%. Comparing the two, Strategy Inc outperformed Atlassian Corporation significantly, delivering the highest market performance over the past year.

Target Prices

Here is the current analyst consensus on target prices for Strategy Inc and Atlassian Corporation.

CompanyTarget HighTarget LowConsensus
Strategy Inc705175433.57
Atlassian Corporation290185234.14

Analysts expect Strategy Inc’s stock to rise significantly from its current price of 173.71 USD, while Atlassian Corporation’s consensus target is also well above its current trading price of 118.55 USD. This suggests positive market sentiment for both stocks.

Analyst Opinions Comparison

This section compares analysts’ ratings and grades for Strategy Inc and Atlassian Corporation:

Rating Comparison

Strategy Inc Rating

  • Rating: A-; rated very favorable overall.
  • Discounted Cash Flow Score: 1; very unfavorable valuation.
  • ROE Score: 4; favorable efficiency in generating equity profit.
  • ROA Score: 5; very favorable asset utilization.
  • Debt To Equity Score: 3; moderate financial risk.

Atlassian Corporation Rating

  • Rating: C; rated very favorable overall.
  • Discounted Cash Flow Score: 5; very favorable valuation.
  • ROE Score: 1; very unfavorable efficiency.
  • ROA Score: 1; very unfavorable asset utilization.
  • Debt To Equity Score: 1; very unfavorable financial risk.

Which one is the best rated?

Based strictly on the provided data, Strategy Inc holds a better overall rating (A-) and stronger profitability and asset utilization scores, whereas Atlassian Corporation scores higher only in discounted cash flow evaluation but falls behind in efficiency and financial stability metrics.

Scores Comparison

Here is a comparison of the Altman Z-Score and Piotroski Score for both companies:

Strategy Inc Scores

  • Altman Z-Score: 2.78, positioned in the grey zone, moderate bankruptcy risk
  • Piotroski Score: 4, considered average financial strength

Atlassian Corporation Scores

  • Altman Z-Score: 4.70, in the safe zone, low bankruptcy risk
  • Piotroski Score: 5, also indicating average financial strength

Which company has the best scores?

Atlassian Corporation has a higher Altman Z-Score indicating stronger bankruptcy protection and a slightly better Piotroski Score, suggesting marginally stronger financial health than Strategy Inc.

Grades Comparison

Here is a comparison of the latest available grades for Strategy Inc and Atlassian Corporation:

Strategy Inc Grades

This table summarizes the recent grades assigned by reputable financial institutions to Strategy Inc:

Grading CompanyActionNew GradeDate
CitigroupMaintainBuy2025-12-22
BernsteinMaintainOutperform2025-12-08
Monness, Crespi, HardtUpgradeNeutral2025-11-10
HC Wainwright & Co.MaintainBuy2025-11-03
Canaccord GenuityMaintainBuy2025-11-03
BTIGMaintainBuy2025-10-31
TD CowenMaintainBuy2025-10-31
Cantor FitzgeraldMaintainOverweight2025-10-31
Wells FargoDowngradeEqual Weight2025-09-30
TD CowenMaintainBuy2025-09-16

Overall, Strategy Inc has predominantly received Buy and Outperform ratings, with a single recent downgrade to Equal Weight, indicating generally positive but cautious sentiment.

Atlassian Corporation Grades

This table shows recent grades assigned by recognized financial firms to Atlassian Corporation:

Grading CompanyActionNew GradeDate
BTIGMaintainBuy2026-01-13
Piper SandlerMaintainOverweight2026-01-05
BernsteinMaintainOutperform2025-11-18
MacquarieMaintainOutperform2025-11-03
MizuhoMaintainOutperform2025-10-31
BernsteinMaintainOutperform2025-10-31
TD CowenMaintainHold2025-10-27
BMO CapitalMaintainOutperform2025-10-24
UBSMaintainNeutral2025-10-24
KeybancMaintainOverweight2025-10-23

Atlassian Corporation consistently holds Outperform and Buy ratings, with some Hold and Neutral assessments, reflecting strong confidence from analysts.

Which company has the best grades?

Atlassian Corporation has received a higher number of Outperform and Buy grades compared to Strategy Inc’s mixture of Buy, Outperform, and some Neutral or Equal Weight ratings. This suggests a stronger consensus on Atlassian’s growth potential, which may influence investor perception of future performance and risk.

Strengths and Weaknesses

Below is a comparative table summarizing key strengths and weaknesses of Strategy Inc (MSTR) and Atlassian Corporation (TEAM) based on their latest financial and operational data.

CriterionStrategy Inc (MSTR)Atlassian Corporation (TEAM)
DiversificationModerate product range; focus on licenses, maintenance, subscriptions, and tech services; revenue concentration in maintenance (about 244M USD in 2024)Highly diversified with strong license and service revenues (4.93B USD in 2025) and product/service variations
ProfitabilityNegative net margin (-251.7%), declining ROIC (-4.38%), and unfavorable profitability ratios indicate value destructionNegative net margin (-4.92%) and declining ROIC (-4.48%), but less severe than MSTR; slightly unfavorable overall ratios
InnovationLimited recent growth in ROIC; innovation impact appears weak with declining returns and valueStrong fixed asset turnover (19.02) and favorable WACC suggest operational efficiency, but profitability is challenged
Global presenceModerate, with stable but declining revenue segments and low asset turnover (0.02)Extensive global footprint supported by high license/service revenue and more balanced financial health
Market ShareSmaller scale with revenue around 485M USD in licensing segmentLarge market share with revenues in billions and strong license/service growth

Key takeaways: Both companies face profitability challenges with declining returns on capital. Atlassian exhibits stronger diversification, operational efficiency, and scale, while Strategy Inc struggles with value destruction and limited innovation impact. Caution is warranted, prioritizing risk management when considering these equities.

Risk Analysis

The table below outlines key risks for Strategy Inc (MSTR) and Atlassian Corporation (TEAM) based on the most recent financial and operational data.

MetricStrategy Inc (MSTR)Atlassian Corporation (TEAM)
Market RiskHigh (Beta 3.43, volatile price range 149.75-457.22)Moderate (Beta 0.89, price range 118.12-326)
Debt levelModerate (Debt to Assets 28%, DE 0.4)Moderate (Debt to Assets 20.5%, DE 0.92)
Regulatory RiskModerate (Exposure to multiple international markets)Moderate (Global software regulations, data privacy concerns)
Operational RiskModerate (Integration of AI and Bitcoin exposure)Moderate (Complex product portfolio, cloud security risks)
Environmental RiskLow (Technology sector, limited direct impact)Low (Technology sector, limited direct impact)
Geopolitical RiskModerate (Operations in US, EMEA regions)Moderate (Headquartered in Australia, global operations)

In summary, Strategy Inc faces the most impactful risk from market volatility due to its high beta and Bitcoin-related exposure, along with operational risks tied to AI and treasury operations. Atlassian’s risks are more balanced, with moderate market and operational risks but stronger financial stability. Both companies exhibit moderate regulatory and geopolitical risks given their international footprints.

Which Stock to Choose?

Strategy Inc (MSTR) shows a declining income with a negative net margin of -251.73% and unfavorable profitability metrics. Its financial ratios are mostly unfavorable, except moderate debt levels and a favorable rating of A-. The firm is shedding value with a very unfavorable moat evaluation.

Atlassian Corporation (TEAM) presents favorable income growth and a strong gross margin of 82.84%, though net margin remains negative at -4.92%. Its financial ratios are slightly unfavorable overall, with some favorable metrics and a very favorable rating of C. Like MSTR, TEAM is also shedding value with a very unfavorable moat.

Investors focused on growth might find TEAM’s favorable income trends and rating more appealing, while those prioritizing financial stability could consider MSTR’s stronger rating and lower debt. However, both companies display challenges in profitability and value creation, suggesting cautious interpretation.

Disclaimer: Investment carries a risk of loss of initial capital. The past performance is not a reliable indicator of future results. Be sure to understand risks before making an investment decision.

Go Further

I encourage you to read the complete analyses of Strategy Inc and Atlassian Corporation to enhance your investment decisions: