MIRRIAD ADVERTISING PLC ORD GBP0.00001 chart

Last update: 2022-12-30
Key statistics and financials
Revenue per share 0.00
Dividend & YieldN/A£ (N/A)
Beta 3.29
Market capitalization 15.08M
Operating cash flow -11.65M
ESG Scores unknown

Company description

Mirriad Advertising plc provides in-video advertising services to broadcasters, advertisers, brand owners, and their agencies. It inserts advertising imagery, such as products, signage formats, or videos into pre-existing video content. It serves customers in the United Kingdom, the United States, China, and India. Mirriad Advertising plc was incorporated in 2015 and is based in London, the United Kingdom.

Sector: Communication Services - Industry: Advertising Agencies

Financial data

Financial Statements

Cashflow Statement 2018-12-31 2019-12-31 2020-12-31 2021-12-31
Change To Liabilities -386.42k -135.51k 596.67k 941.6k
Total Cashflows From Investing Activities -1.18M -62.25k -25.1k -159.25k
Net Borrowings -389.06k -389.06k -363.35k -379.71k
Total Cash From Financing Activities 1.93M 14.9M 24.42M -335.34k
Change To Operating Activities
Issuance Of Stock 2M 16.2M 26.23M 44.37k
Net Income -14.33M -12.09M -9.06M -10.97M
Change In Cash -11.18M 3.89M 16.33M -10.92M
Effect Of Exchange Rate
Total Cash From Operating Activities -11.92M -10.95M -8.06M -10.43M
Depreciation 659.26k 668.46k 466.1k 440.39k
Change To Account Receivables 106.74k -101.35k -436.28k -372.22k
Other Cashflows From Financing Activities -74.17k -907.76k -1.45M
Change To Netincome 1.42M 712.22k 369.34k -462.89k
Capital Expenditures -137.39k -62.48k -25.2k -159.25k

Income Statement 2018-12-31 2019-12-31 2020-12-31 2021-12-31
Research Development
Income Before Tax -14.37M -12.15M -9.09M -12.02M
Net Income -14.33M -12.09M -9.06M -10.97M
Selling General Administrative 12.48M 13.16M 11.24M 13.69M
Gross Profit 272.34k 961.45k 1.94M 1.72M
Ebit -13.16M -12.34M -9.12M -11.77M
Operating Income -13.16M -12.34M -9.12M -11.77M
Interest Expense -23.63k -23.63k -30.7k -10.77k
Income Tax Expense -42.22k -56.23k -32.43k -1.05M
Total Revenue 415.89k 1.14M 2.18M 2.01M
Cost Of Revenue 143.55k 178.09k 244.36k 293.63k
Total Other Income ExpenseNet -1.21M -159.87k 31.68k -248.82k
Net Income From Continuing Ops -14.33M -12.09M -9.06M -10.97M
Net Income Applicable To Common Shares -14.33M -12.09M -9.06M -10.97M

Balance Sheet Statement 2018-12-31 2019-12-31 2020-12-31 2021-12-31
Total Liabilities 1.66M 2.12M 2.52M 3.5M
Total Stockholder Equity 15.58M 19.2M 35.27M 24.94M
Other Current Liabilities 36.95k 24.81k 174.03k 98.05k
Total Assets 17.24M 21.32M 37.79M 28.44M
Common Stock 1.05k 2.13k 2.79k 2.79k
Other Current Assets 288.01k 76.75k 72.99k 1.12M
Retained Earnings -11.98M -24.14M -33.2M -44.17M
Treasury Stock 1.91M 2.41M 2.76M 3.36M
Cash 15.2M 19.09M 35.42M 24.5M
Total Current Liabilities 1.66M 1.7M 2.32M 3.09M
Other Stockholder Equity 1.91M 2.41M 2.76M 3.36M
Property, Plant, and Equipment 414.06k 912.98k 636.54k 767.4k
Total Current Assets 16.47M 20.19M 36.97M 27.51M
Net Tangible Assets 15.41M 19.2M 35.27M 24.94M
Net Receivables 479.69k 562.28k 1.13M 1.33M
Accounts Payable 286.04k 157.93k 276.87k 492.97k


Insider Transactions

Here are the insider transactions of stock shares related to MIRRIAD ADVERTISING PLC ORD GBP0.00001:

Filer Name Transaction Text Ownership Date Filer Relation Shares
MI Chelverton UK Equity Growth FundD2022-07-22500k
Kilgour (Alastair Hugh Lowell)D2022-03-31
MI Chelverton UK Equity Growth FundD2022-03-31
Pearson (John)D2022-03-31
Prudential PlcD2022-03-31
Skinner (Kelsey Lynn)D2022-03-31
Beringer (Stephan)D2022-03-31
Columbia Threadneedle Investments (UK)D2022-03-31
Dorans (David)D2022-03-31
Hargreaves Lansdown Asset Management LtdD2022-03-31
Head (Robert Michael)D2022-03-31
Henderson Global Investors LimitedD2022-03-31
Investec Asset Management LtdD2022-03-31
Investec Wealth & Investment LimitedD2022-03-31
IP Group plcD2022-03-31
Beringer (Stephan)D2021-12-31
Dorans (David)D2021-12-31
Head (Robert Michael)D2021-12-31
Kilgour (Alastair Hugh Lowell)D2021-12-31
Pearson (John)D2021-12-31
Skinner (Kelsey Lynn)D2021-12-31
Kilgour (Alastair Hugh Lowell)Bought at price 0.49 per share.D2021-08-0550k
Kilgour (Alastair Hugh Lowell)Bought at price 0.49 per share.D2021-08-04120k
Kilgour (Alastair Hugh Lowell)Bought at price 0.49 per share.D2021-08-0330k
Pearson (John)Bought at price 0.49 per share.D2021-07-3070k
Redding (Simon)Exercise of Option at price 0.49 per share.D2021-06-2163.92k
Redding (Simon)Sold at price 0.64 per share.D2021-06-2163.92k
MI Chelverton UK Equity Growth FundD2021-05-272.25M
Skinner (Kelsey Lynn)Bought at price 0.75 per share.D2021-05-1912k
Kilgour (Alastair Hugh Lowell)D2021-03-31
MI Chelverton UK Equity Growth FundD2021-03-31
Pearson (John)D2021-03-31
Prudential PlcD2021-03-31
Reilly (Mark Alexander)D2021-03-31
Beringer (Stephan)D2021-03-31
Columbia Threadneedle Investments (UK)D2021-03-31
Dorans (David)D2021-03-31
Hargreaves Lansdown Asset Management LtdD2021-03-31
Head (Robert Michael)D2021-03-31
Henderson Global Investors LimitedD2021-03-31
Investec Asset Management LtdD2021-03-31
Investec Wealth & Investment LimitedD2021-03-31
IP Group plcD2021-03-31
Beringer (Stephan)D2020-12-31
Dorans (David)D2020-12-31
Head (Robert Michael)D2020-12-31
Kilgour (Alastair Hugh Lowell)D2020-12-31
Pearson (John)D2020-12-31
Reilly (Mark Alexander)D2020-12-31
McLauchlan (Philip)Exercise of Option at price 0.27 per share.D2020-12-30166.67k
McLauchlan (Philip)Sold at price 0.60 per share.D2020-12-3074.89k

Insider transaction explanations

Insider buying is the legal purchase of shares by a senior executive or director of a company. "Filer Name" corresponds to the name of the stock buyer or seller. "Transaction Text" describes the transaction. "Ownership" gives information about the transaction type. "Date" is the reported transaction date. "Filer Relation" gives the role of the insider in the company. "Shares" is the value of the transaction. You will find the complete description of the General Transaction Codes on the SEC dedicated page


Investment strategy backtesting

These are the result of three automatic investment systems applied to MIRRIAD ADVERTISING PLC ORD GBP0.00001. You will find the performance of an systematic investment system, a momentum strategy, and a buy the dip trading strategy.


Systematic investment results on MIRRIAD ADVERTISING PLC ORD GBP0.00001

Here is the result of two systematic investment strategies applied to MIRRIAD ADVERTISING PLC ORD GBP0.00001. The first strategy automatically buys the first day of the month, and the second strategy buys the fifteenth day of the month.

Systematic investment equity curve on MIRRIAD ADVERTISING PLC ORD GBP0.00001

The following chart shows the equity curve of the two systematic investment strategies applied to MIRRIAD ADVERTISING PLC ORD GBP0.00001:

MIRRIAD ADVERTISING PLC ORD GBP0.00001 automated entries

The systematic investment strategy that buys the first day of the month would give a performance of 39.44% on the backtest period.

Performance at glance

Performance

39.44 %

Latent gain

196.0 £

Invested capital

497.0 £

Annualized return

22.93 %
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Momentum strategy results on MIRRIAD ADVERTISING PLC ORD GBP0.00001

This is the result of two momentum investment strategies applied to MIRRIAD ADVERTISING PLC ORD GBP0.00001. The first strategy uses a momentum signal calculated on one quarter, and the second uses a momentum signal calculated on two quarters.

Momentum entry openings on MIRRIAD ADVERTISING PLC ORD GBP0.00001

The following chart shows all the entries opened by the momentum investment system on MIRRIAD ADVERTISING PLC ORD GBP0.00001:

MIRRIAD ADVERTISING PLC ORD GBP0.00001 momentum entries
  • The first momentum investment strategy would give 7.4% of return on MIRRIAD ADVERTISING PLC ORD GBP0.00001. That represents 91.0£ of latent gain with 1229.0£ of employed capital.
  • The second momentum investment strategy would give 20.68% of return on MIRRIAD ADVERTISING PLC ORD GBP0.00001. That represents 254.5£ of latent gain with 1230.5£ of employed capital.
Performance at glance (1Q Momentum)

Performance

7.4 %

Latent gain

91.0 £

Invested capital

1229.0 £

Annualized return

-0.0 %
Performance at glance (2Q Momentum)

Performance

20.68 %

Latent gain

254.5 £

Invested capital

1230.5 £

Annualized return

16.68 %

Momentum equity curve on MIRRIAD ADVERTISING PLC ORD GBP0.00001

The following chart shows the equity curve of the two momentum strategies applied to MIRRIAD ADVERTISING PLC ORD GBP0.00001:

MIRRIAD ADVERTISING PLC ORD GBP0.00001 momentum equity

Note: the dividends potentially given by MIRRIAD ADVERTISING PLC ORD GBP0.00001 are not integrated into the calculation of the equity curve neither the performance of the strategy. The integration of the dividends will be available soon.


Employed capital on MIRRIAD ADVERTISING PLC ORD GBP0.00001

The following chart shows the employed capital evolution of the two momentum strategies on MIRRIAD ADVERTISING PLC ORD GBP0.00001 since the beginning:

MIRRIAD ADVERTISING PLC ORD GBP0.00001

Note: the algorithm buys for a maximum of 250$ per entry. If the stock price is greater than 250£, the system buys only one stock per entry. The investment system stops automatically when the financial exposure reaches 10000£.


Buy the dip strategy result on MIRRIAD ADVERTISING PLC ORD GBP0.00001

Buy the dip entry openings on MIRRIAD ADVERTISING PLC ORD GBP0.00001

MIRRIAD ADVERTISING PLC ORD GBP0.00001

The performance achieved by the robo-advisor on MIRRIAD ADVERTISING PLC ORD GBP0.00001 is 0%. That represents 0.0$ of latent gain with 0.0£ of employed capital. The following chart shows MIRRIAD ADVERTISING PLC ORD GBP0.00001 stock price with all the entries opened by the automated investment system.

Note: The blue line represents the weekly stock price of MIRRIAD ADVERTISING PLC ORD GBP0.00001, and the green triangles represent the entry openings. The artificall robo-advisor needs at least 100 weeks of trading history to work.

Performance at glance

Performance

0 %

Latent gain

0.0 £

Invested capital

0.0 £

Annualized return

-0.0 %

Equity curve of the strategy applied to MIRRIAD ADVERTISING PLC ORD GBP0.00001

The following chart shows the result of the investment strategy applied to MIRRIAD ADVERTISING PLC ORD GBP0.00001:

MIRRIAD ADVERTISING PLC ORD GBP0.00001

Note: the dividends potentially given by MIRRIAD ADVERTISING PLC ORD GBP0.00001 are not integrated into the calculation of the equity curve neither the performance of the strategy. The integration of the dividends will be available soon.


Employed capital on MIRRIAD ADVERTISING PLC ORD GBP0.00001

The following chart shows the employed capital evolution since the beginning of the investment strategy on MIRRIAD ADVERTISING PLC ORD GBP0.00001:

MIRRIAD ADVERTISING PLC ORD GBP0.00001

Note: the algorithm buys for a maximum of 250$ per entry. If the stock price is greater than 250$, the system buys only one stock per entry. The investment system stops automatically when the financial exposure reaches 10000$.


Investment strategies comparison on MIRRIAD ADVERTISING PLC ORD GBP0.00001

In this section, I will compare the three previous investment strategies applied to MIRRIAD ADVERTISING PLC ORD GBP0.00001.

Equity curve comparison on MIRRIAD ADVERTISING PLC ORD GBP0.00001

The following chart shows the equity curve of the artificall advisor, the trend folowing and the automatic investment strategies:

MIRRIAD ADVERTISING PLC ORD GBP0.00001 investment strategy comparison

Employed capital comparison on MIRRIAD ADVERTISING PLC ORD GBP0.00001

MIRRIAD ADVERTISING PLC ORD GBP0.00001 investment comparison

Performance comparison on MIRRIAD ADVERTISING PLC ORD GBP0.00001

Strategy Latent Profit Growth Employed capital CAGR
Automatic investment 39.44% 196.0£ 497.0£ 22.93%
Momentum 1 quarter 7.4% 91.0£ 1229.0£ 5.0%
Momentum 2 quarters 20.68% 254.5£ 1230.5£ 16.68%
Non-directional 0% 0.0£ 0.0£ -0.0%
Annualized return comparison

Automatic investment

22.93 %

Momentum 1Q

16.68 %

Momentum 2Q

16.68 %

Non-directional

-0.0 %

Correlated stocks

Here are the most positively and negatively correlated stocks with MIRRIAD ADVERTISING PLC ORD GBP0.00001:

Positive correlations

Most correlated stocks this year


Most correlated stocks last 3 months

Negative correlation

Most negatively correlated stocks this year


Most negatively correlated stocks last 3 months

Note: The algorithm computes the probability of correlation between MIRRIAD ADVERTISING PLC ORD GBP0.00001 and the other stocks. There may be false positives or some missing correlated stocks. If the price of MIRRIAD ADVERTISING PLC ORD GBP0.00001 does not vary for 36 weeks, the correlation calculation result will be wrong.


Company information

Company name MIRRIAD ADVERTISING PLC ORD GBP0.00001
Country United Kingdom
City London
Address 96 Great Suffolk Street
Phone
Website www.mirriad.com
FullTime employees 142
Industry Advertising Agencies
Sector Communication Services
Exchange XLON
Ticker MIRI.XLON
Market www.londonstockexchange.com

MIRRIAD ADVERTISING PLC ORD GBP0.00001 ESG Scores

Environment scores

Environment ESG Factors Scores
Environment Score 0
Peer Environment Performance unknown
Environment Percentile unknown
Palm Oil unknown
Nuclear unknown
Fur Leather unknown
GMO unknown
Coal unknown
Pesticides unknown
Animal Testing unknown

Social scores

Social ESG Factors Scores
Social Score 0
Peer Social Performance unknown
Social Percentile unknown
Highest Controversy unknown
Peer Highest Controversy Performance unknown
Adult unknown
Gambling unknown
Alcoholic unknown
Tobacco unknown
Catholic unknown
Controversial Weapons unknown
Small Arms unknown
Military Contract unknown
Peer Count unknown

Related Controversy:


Governance scores

Governance ESG Factors Scores
Governance Score 0
Peer Governance Performance unknown
Governance Percentile unknown

ESG at glance
Total ESG Scores: unknown
Environment Score: 0
Social Score: 0
Governance Score: 0

ESG Performance: unknown

Peer Group: unknown

Peer Esg Score Performance: unknown

Rating Year: unknown

Rating Month: unknown

Max Age: unknown

Percentile: unknown